We’re making it easier and faster for you to launch apps and get support and information on July 28, 2021.
The student’s home page is the most visited page of our website. It had just under two million page views in 2020.
Over the past twelve months, the vast majority of traffic to the student homepage has been to launch four apps or dynamic content (content that isn’t permanently on the page).
In contrast, on desktop, links below the search bar accounted for just 0.3% of clicks. On all three devices, the vast majority of traffic doesn’t flow past the search bar. All links below the search bar are accessible from the menu or via search.
This data tells us that the main activity students come to this page for is to launch some apps. Therefore, for the migrated page, this was the goal. The faster people can achieve their goal, the faster they can get on with what they need to.
Top task is a concept developed by Gerry McGovern, which is well summed up by Microsoft’s Peter Horsman.
“What do our customers come to our site to do? Great question. It’s amazing how many different answers/opinions you’ll hear. At Microsoft, I’ve used Top Tasks with incredible success, often increasing conversion rates by over 100% and improving customer satisfaction. Use Top Tasks and get real results, fast.”
As mentioned by Danny (Content Manager) in his latest blog post
The information architecture of traditional organizational websites often forces users to navigate and understand the organizational hierarchy to access crucial information such as policies. They unknowingly make it difficult for users by posting siled information across the website.
Address company policies and information on the University website
We have migrated content to structured content, such as guides like « Change your password » or « Connect to eduroam wifi » which are task-focused and easily searchable by a search engine or search our website.
We’ve included the most popular student-focused guides and a link to view other student support guides. We’ve also included a Coronavirus information panel and call-to-action link to view all student support guides.
Personalized content will appear on the student homepage in the coming months. By ensuring this page is highly focused, we will now have the ability to showcase dynamic content that changes throughout the year and is relevant to specific user groups.
We will continue to monitor traffic and clicks on this page and adjust elements based on the data to keep the top of the page focused on activity.